Gen Z, currently aged 10-25, will make up 35% of the workforce by 2033. The big question is: how do we bridge the gap between traditional workplace structures and this emerging generation? While we don’t have all the answers, our research gives insight into what Gen Z is looking for.
Navigating the New Normal 📍
This generation grew up ordering food, booking holidays, and even finding love with a swipe on their phone. Yet, many corporate environments still offer outdated systems and rigid schedules.
Look at apps like TikTok, Snapchat, and Duolingo—thriving by using "surprise and delight" moments that keep Gen Z engaged. Workplaces should take note: companies that embrace flexibility and spontaneity are the ones attracting and retaining this generation.
Gen Z’s Secret Language 💅
As early adopters of texting, Gen Z developed their own shorthand for quick, non-verbal communication—emojis, slang, memes. Ever gotten a skull emoji and wondered if it was about death? Nope, they were laughing to death 💀.
Their communication is fast and flexible. Corporate jargon? Outdated terms? Gen Z will mock it in a heartbeat. Companies must adapt or struggle to connect meaningfully.
Trendsetters or Rebels? 🚀
Gen Z values innovation, social consciousness, and digital fluency. They’re not just after jobs; they want experiences that align with personal values—personalized, sustainable, and gamified. They want to see their work’s impact and connect to a bigger purpose.
Transparency Is Key 🔍
60% of Gen Z say they don’t trust most people. If they spot insincerity in workplace practices, they won’t overlook it. To win them over, transparency is essential. Companies must build genuine connections and provide spaces where their voices are valued.
Gen Z: Redesigning the Workplace
Gen Z isn’t just another cog in the machine—they’re setting new standards for the workplace. Adapt, listen, and create environments where they can thrive. If your company isn’t flexible or responsive, they’ll quickly find one that is.
The Gen Z Turnover Trend 🛞
The data is clear: 77% of Gen Z employees are ready to leave their current employer, while only 23% feel committed. Traditional retention strategies aren’t enough anymore. To retain Gen Z talent, companies must evolve—creating roles and cultures that are adaptable, purpose-driven, and tech-integrated.
Maybe it’s time to rethink how you engage with your teams and listen more closely.